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While Google is set to announce a new set of Nexus devices at the end of the month, some new references to something called "Nexus Protect" have started appearing on the online Google Store's web page source code (via Android Police)...

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It's not clear quite yet what Nexus Protect might be, but it's possible that Google could be preparing to launch an Apple Care or "Uh Oh!" program for protecting accidental damage to your Nexus device. That would be interesting, especially considering that Google has been known to sometimes absorb the cost of accidental damage replacements for the Nexus 5 and other devices.

Clearly, Google is implementing some kind of limitation on the phones you're ordering when purchasing Nexus Protect. As can be seen in the above image — which shows a pop up surfaced thanks to some page source tinkering — you can't add a phone to your cart unless it has the same "Nexus Protect choice" as other phones currently in your Google Store cart.

While details are definitely a little light at the moment, we'll probably be hearing more about Nexus Protect at Google's Nexus event — which is reportedly scheduled for September 29th.